Behind the Scenes of Racing Victoria’s 2025 Spring Carnival Launch at Greenfields Albert Park
When Racing Victoria entrusted Greenfields Albert Park with the 2025 Spring Carnival Launch, they didn’t just book a space — they chose a partner capable of creating a media-worthy, experiential corporate event. Overlooking the iconic Albert Park Lake, Greenfields delivered an unforgettable launch with seamless execution, glowing feedback, and extensive national coverage.
As demand for premium corporate venue hire in Melbourne continues to rise, this event offers a compelling example of why Greenfields remains one of the city’s most sought-after destinations for corporate events and functions.
The Brief: High Stakes, High Expectations
Racing Victoria required a venue that could support a heavy media presence, live TV crosses, talent arrivals, and a polished guest experience — all while reflecting the prestige of the Spring Carnival. Their goal: a launch that would generate buzz, showcase their vision, and make it effortless for media to capture the story.
As they later shared:
“We have received incredible feedback — some saying that it was the best launch we have ever had!! … Please pass on my thanks also to Jack and his entire team. They were incredible. He made everything so easy, fun and just enjoyable.”
That praise underscores not only the result but also the process — the collaborative spirit, flexibility, and professionalism of the Greenfields team.
Why Greenfields Was the Perfect Choice for a Launch of This Scale
Scenic Location with an Iconic Melbourne Backdrop
Positioned at the corner of Lakeside Drive and Queens Road, Greenfields offers sweeping views over Albert Park Lake — a dramatic setting that elevates every event. The lakeside aspect adds natural elegance for photo opportunities, red-carpet arrivals, media walls, and live crosses.
Flexible, High-Capacity Spaces
Greenfields’ expansive layout can host everything from intimate meetings to large-scale activations. The Main Space, Sunlounge, and Decking B can accommodate up to 500 guests cocktail style, while smaller zones such as the Lakeside Deck or boardroom configurations are ideal for private strategy sessions or executive dinners. This versatility positions Greenfields among the top corporate venues in Melbourne.
Technology & Support
Complimentary Wi-Fi, in-house speakers, two wireless microphones, a lectern, and professional AV support ensure every presentation or media activation runs flawlessly. Generous bump-in and bump-out windows make setup seamless for stylists, production crews, and client teams alike.
Catering and Beverage Excellence
Guided by Executive Chef Nick Korceba, Greenfields’ “Eat Colourfully” philosophy celebrates local, seasonal produce with menus tailored for diverse dietary needs. Beverage packages — Essential, Signature, or Luxe — offer everything from sparkling and wine through to premium cocktails and spirits, making every event refreshingly personal.
Styling, Décor, and On-Site Extras
Clients can opt for Greenfields’ full décor and styling service, complete with table linens, centrepieces, and candles, all managed by the in-house team. Add-ons such as professional photography, curated florals, or even a corporate mini-golf experience next door at Albert Park Golf Course create memorable finishing touches.
The Launch Day: How the Vision Unfolded
On launch morning, the Greenfields team was in full swing before sunrise — preparing staging, lighting, catering, and multiple broadcast positions. The lakeside setting and adaptable spaces proved perfect for media access and guest movement throughout the morning.
7News Melbourne captured the first live cross of the day, setting the tone with sweeping shots of the lakeside backdrop.
9News Melbourne – Robbie Dolan Live Cross highlighted the atmosphere on-site, with interviews that embodied the excitement of the upcoming carnival.
9News Melbourne – Gai Waterhouse Live Cross showcased the energy of the launch and the ease of media production at the venue.
10 News Melbourne – Harry Coffey Live Cross wrapped up the morning with lively coverage from the deck overlooking Albert Park Lake.
Inside, the flow was seamless — guests moved between the indoor bar and deck while staff coordinated everything from mic checks to lighting cues. Jack and his team remained attentive throughout, ensuring the event retained its effortless rhythm even under the spotlight of live television.
By midday, the feedback was unanimous: the launch had exceeded expectations in atmosphere, logistics, and delivery.
The Client Feedback
“On behalf of Racing Victoria, I would like to extend my sincerest thanks … We have received incredible feedback — some saying that it was the best launch we have ever had!! … Jack and his entire team made everything so easy, fun and just enjoyable. We are so grateful.”
This testimonial encapsulates what sets Greenfields apart — not just beautiful surroundings, but an experienced, invested team that makes clients feel supported from first briefing to final toast.
Why Businesses Choose Greenfields for Corporate Events
The Racing Victoria launch is just one in a long list of success stories. Businesses continue choosing Greenfields for corporate venue hire in Melbourne because it consistently delivers excellence across:
Turnkey Service: Styling, AV, catering, and logistics are managed seamlessly in-house.
Scalable Spaces: From 30-person board meetings to 500-person cocktail receptions.
Exceptional Food & Beverage: Seasonal menus and curated beverage tiers designed to impress.
Location & Access: Centrally positioned with on-site parking and lake views that impress guests and media alike.
Professional Coordination: Dedicated event managers and staff who bring energy, precision, and creativity to every detail.
Atmosphere & Branding Opportunities: The lakeside backdrop and modern architecture provide endless options for brand storytelling and visual content.
These advantages have made Greenfields a preferred choice among corporate venues Melbourne, whether for product launches, conferences, team celebrations, or client events.
Plan Your Next Corporate Function at Greenfields
If you’re exploring corporate event spaces in Melbourne or seeking a setting that balances sophistication with natural beauty, Greenfields Albert Park is the venue that brings every vision to life.
With its exceptional location, flexible event spaces, and award-winning hospitality team, Greenfields offers everything you need for an unforgettable occasion — from small-scale meetings to large-format launches.
Ready to elevate your next event?
Enquire now to learn more about Greenfields’ 2025 Corporate Packages and discover why leading organisations continue to choose Melbourne’s most scenic lakeside venue for their corporate functions.